MARKETING

Yesterday I had a wonderful discussion with my friend, Liana, a recent graduate of ArtistsINC. run by the City of Austin. She reports it was very good. Some she already knew, of course, but marketing opportunities and laws change. Constantly in flux in this rapidly changing culture.  Once upon a time, the Church paid for art. And kings, queens and a variety of governments. Now the power is the Marketplace, consumers. Print lives on, of course. Books, newspapers, magazines survive the onslaught of digital media. So what is an artist to do. A unique object for sale to pay the artist's living expenses. It is a peculiar conundrum. The unique characteristics of the one and only object is drowned in the sea of market.